Did you know ...
that we are about to cause a man-made mass extinction of flora and fauna? 
Get informed ...
about the necessity of conservation: status and value of biodiversity (cbd.int)
ysmad Green Tips
For crying out loud let's do something! If our "leaders" in politics and business are unable to react appropriately to the ongoing destruction, we need to, voluntarily for now. Look up deforestation, overfishing, soil degradation, "mountaintop removal", bycatch, ocean dead zones, desertification, the "sixth mass extinction", coral bleaching, loss of mangroves, shark finning, ocean garbage patches (aka "plastic soup"), wildlife trafficking, poaching, waste dumping, air pollution - you name it - we need to act and change.
Your share makes a difference!
Keep your lawn cut a bit higher 
Remind your hotel to not change bed linens and towels
Rechannel your golf ambitions 
Optimize your dishwashing
Save water with a bathroom-makeover
Don't let water pass unused
Drink tea instead of coffee and beer instead of apple juice ;-)
Leave your backyard easement unmowed
Your share here!
Again, here the summarized reason(s) why we should care - from the "Convention on Biological Diversity":
"It is reckless if not downright dangerous to keep chipping away at our life support system. It is unethical to drive other forms of life to extinction, and thereby deprive present and future generations of options for their survival and development."
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