New site! These pages are online only for nostalgic reasons. Please visit our new pages!

The Preachy Blog

Consumers dictate packaging - Tropicana

Bald Eagle Millipede unidentified flower Lizard, Elba

2/24/2009 -- Consumers dictate packaging - Tropicana

Tropicana packaging Hardly find our favorite OJ any more. Reason is the new packaging for "Tropicana" since January. Yesterday PepsiCo announced to revert to the old picture on the carton again. Consumers apparently were upset, including us. PepsiCo got enough feedback to redecide.

What preachy lesson is to learn from this? Consumers can be the driving force when it comes to defining products and especially their packaging. Who thought we could undo a change in which PepsiCo invested "a boat-load of money" (The Pitch ). If we as consumer can dictate Tropicana to come in the packaging we like, we are also able to dictate that excess packaging is eliminated - and a lot more changes related to groceries. See green tip "Put pressure on your grocery store".

Apparently, your share makes a difference! :)

Comment on this? (blog posting "Consumers dictate packaging - Tropicana" of 02/24/09)

Your name/alias


Comments will be reviewed before getting online.
Note your entry in the name/email address field will be visible!

Please help us to avoid spam (and save resources!)

For general remarks on ysmad or to just contact us please use the feedback page.